The Wall Street Journal has a great piece on the decline of the GM brand that tried to be different.
The long and short of it is that the union tried to make Saturn more like the rest of GM, while management cut off R&D funding.
The Wall Street Journal has a great piece on the decline of the GM brand that tried to be different.
The long and short of it is that the union tried to make Saturn more like the rest of GM, while management cut off R&D funding.
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