The YouTube Conundrum


Posted by Contrarian on April 11th, 2007

There are two things I don’t understand about YouTube. One is how YouTube can be profitable and in any way legal. The second is why mainstream broadcasters aren’t all over YouTube when it’s so, so popular.

Lorne Michaels seems to agree with the second sentiment at least:

Lorne Michaels, the creator and executive producer of Saturday Night Live, is a big fan of YouTube.

“I think that YouTube is great, because if you do something like ‘Dick in a Box,’ someone in Pakistan can see it,” said Mr. Michaels in a phone interview.

He was referring to the now-ubiquitous skit by SNL cast member Andy Samberg and guest host Justin Timberlake in which the duo sang about giving your girlfriend the ultimate gift: namely, your dick in a box.

Recently, Messrs. Timberlake and Samberg sang “Dick in a Box” to hordes of ecstatic fans in a sold-out Madison Square Garden. But it’s not hard to imagine a teenager in Islamabad cracking up his friends with those same irresistible lyrics: “One, cut a hole in the box …. ”

“YouTube has been great for us,” Mr. Michaels reiterated.

But of course NBC wants to take it down:

NBC’s legal department, under the helm of Rick Cotton, patrols YouTube for unauthorized NBC content. Once found, the material is promptly removed. Consequently, the network is discouraging the very buzz that was firming up the show’s grip on the American zeitgeist.

As for why NBC doesn’t just post everything on its own site, the issue seems to be a “complicated thicket of guilds, and unions, and copyright issues.”


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