Why does CitySearch …


Posted by Matski on February 28th, 2007

… (you know, CitySearch) think I’m gay?

I’m online looking for a vacation hotel in Austin, TX [jeesh ... I probably shouldn't have said that out loud -- now my groupies will give me no rest when I'm there], and CitySearch — proudly owned by Barry Diller’s own InterActiveCorp — is serving me ads for a very gay version of Match.com. Undoubtedly, this is due to some kind of behavioral targeting technology they’ve developed.

All’s I can say is … Well, it’s very bad.  My real-life alter ego is an online media buyer … let’s just say that this is noted.


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