Pete Shelley, I Hope That Complimentary AARP Card Is Worth It*
Posted by Contrarian on January 19th, 2007
Did I just hear the Buzzcocks’ “Everybody’s Happy Nowadays” on an AARP ad? Why yes I did:
Now approaching 50 itself, AARP is heading off a midlife crisis with a new TV ad that celebrates the aging process to the strains of the Buzzcocks’ classic punk song “Everybody’s Happy Nowadays.”
The image overhaul, aimed in part at future AARPers now in their 30s and 40s, is part of a long-running effort to reposition the organization formerly known as the American Association of Retired Persons (it has gone by just AARP since 1999) as one devoted to vigorous, working people who are 50-and-up.
“There is a lingering perception that AARP is a retiree organization,” said Emilio Pardo, AARP chief brand director. “But people are living longer and working longer and we want to reflect that back to them. We are in a position to further enhance the lives of people 50-and-over.”
*Because now that you’re 52 (!) you can certainly take advantage of all the benefits AARP offers.
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Now Playing: Episode 366
Obama staffs up, Detroit comes to DC and finally, Iraq and the US come to a security agreement.
Links Mentioned: Iraq SOFA … pros and cons of a bailout.
I caught that, too. Thought it was something I was smoking … glad I’m not the only one who heard it.